Jay Reatard: It Ain't Gonna Save Me

So Jay Reatard was able to track down the hunchback of Notre Dame and put him on the cover of his excellent new album Watch Me Fall, and the result is as creepy as one would imagine. He also just put together a music video for 'It ain't gonna save me', his first single off the album; and its three minutes of awesomeness. Set in a backyard during a children's birthday party gone wrong, this video has everything you could ever want: water balloons! bubbles! food fight! a Gulliver's Travels reference! --wait what? Watch and learn son.

If you wanna read something worthwhile about Reatard, head over to the New York Times...obviously.

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